Dating Education & Advice | Seduction & Attraction Blog

How the Game Changed in 2009

I've been in this business since 2005. In the beginning, I wasn't aware that anyone was teaching men about dating in a meaningful way. I thought it was just a bunch of "Buy her a drink" type crap from magazines like Maxim and Stuff. When I did become aware of other teachers who were giving non-meanstream advice, I paid very little to what they did.

But the game was changing every year, right under my nose. Every year it was a little bit different.

The girls weren't changing. What works wasn't changing. What was changing is how men learned the game.

When I finally woke up and looked at how guys were learning, I realized that this whole "pickup artist" thing was in it's infant stages.

The guys who were teaching it had a few things they could do well.

They had some great techniques. They had some great marketing ideas. They had big dreams and lots of ambition. Everyone seemed really excited about what was happening.

Then, somewhere along the way, teaching pickup became a business. This was great news, because it created incentive for the most talented people in the field to share what they knew. Without this development, the seduction field would have remained just a dirty back alley of the internet, with the blind leading the blind.

Instead, it has become a truly legitimate form of self-help, where thousands of men have experienced true personal growth.

When I first looked around at what was going on in 2007, there were 2 main ways that people were learning.

1- Lots of guys ordered ebooks, CDs, and DVDs and studied from home.

2- Other guys would add in-field workshops as well.

These became the 2 best ways to learn.

There were upsides and downsides to both.

The study-at-home guys would have access to truly groundbreaking information, and some of them would harness this in a way that made them succeed with women like never before. These guys would be getting dates, numbers, sex, threesomes, better relationships, and way hotter girls. They'd experience increased assertiveness, career advancement, and increased earnings.

On the downside, some guys would read a zillion things, but never use any of the techniques. These guys experienced no real-life benefit. For some it was just a waste of time. For others, there was actually a decrease in the their quality of life due to become a keyboard jockey. Being a keyboard jockey is a personality disorder where you become overly-analytical and weird, have compulsions to compete in dominance contests that only exist on the internet, and become delusional. KJs have the delusion that they're actually improving your lives, when they're actually just wasting their time.

Still, the overall effect of the boom in the sales of dating products was a great advancement over the BS advice in the mainstream media.

The mainstream media is a colossal void of useful dating advice. Don't believe me? There's a Feb 2009 Maxim article where they tell you that if you buy a girl chocolate, she will have sex with to "work off the calories."

Now that's just plain awful.

As far as workshops, this was a brand new thing in 2004. It was a huge development. It worked way better than the "study at home" method.

For the first time ever, you could see someone using the techniques right in front of your eyes. You could try them out with the support of an expert.

Of course this led many guys to make MASSIVE breakthroughs. I myself started giving workshops in 2006, and I've seen amazing things. I've seen virgins get laid, guys get their first kiss, guys in the 50s having a one night stand with women in their 20s....I even had 4 out of 6 guys get laid at a workshop in Chicago. Amazing!

The main drawback is that some men take a workshop and don't practice afterwards. They forget what they learned a few weeks later. It becomes almost like a fantasy camp experience. It's a fun time, but you don't get much out of it.

On top of that, the workshop companies have this "get 'em in and get 'em out" mentality. It's "sell sell sell" and sometimes they forget about caring for the students future development.

Now that 2009 is almost over, I'm here to tell you that the game has changed again.

The next level of pickup training is about CONSISTENCY and CURRICULUM.

Remember, before me there was no one in this field who had any kind of teaching background. Naturally things would tend to evolve a lot faster once the community found a leader with 10+ years of teaching experience with the mentally ill, urban at-risk teens, sports training, and the learning disabled.

That evolution has begun, and I want to tell you all about it.

I want to point out some of the new developments that have taken place and I also want to encourage every other pickup company to follow along in what I've been working on.

PickupMansion-

This is a 12 month, live-in program where students live in a house in the middle of Hollywood. They go out all the time with their roommates pickup up women. We give them professional training every month. I personally supervise their development for a full 12 months and make sure they stay motivated and positive.

These students have experienced far more benefits than a student who just takes a weekend workshop.

There is no drop off in learning. There is no one forgetting what they learned. It's a non-stop building process.

Anyone who's been to a workshop can envision this. Think back on your workshop and all the amazing things you learned. Think back on the new bonds you formed with the other guys in the workshop and the coaches.

That was what happened in 3 days.

Now multiply that by365 days.

Get the idea?

When I first came up with this idea, most of my peers didn't think it would work out too well. They were supportive and encouraged me, but everyone seemed skeptical.

Now that I have been running this for a year, I can tell you that the formula works, and I believe every serious pickup company should have a Pickup Mansion program.

I've done the ground work. I've done the testing. I risked tens of thousands of dollars to try this idea out. Now that we know it works, I have proven that this kind of teaching is the next evolution in teaching technology.

It gives CONSISTENCY of learning that you cannot accomplish in any other way.

The other big evolution in pickup technology has been the 30/30 Club.

Instead of a hodgepodge of random information and info-marketing, the 30/30 Club is like a college course in seduction. It is based on a theory of education called "serial learning."

There are 2 kinds of learning. The old way is called "parallel learning." This is when you learn the whole method at the beginning, and then just start piecing it together as best you can. You're learning everything at the same time, in a parallel way. That's why it's called "parallel learning."

The new way is called "serial learning." This is when you learn only one thing at a time, and you use a curriculum that is specifically designed to teach various topics of seduction in a linear fashion.

This is how colleges teach. You don't take 4th year classes at the same time as first year classes. That would make things way way harder.

It seems so simple, but even now, the majority of the pickup world is still using the outdated system of parallel learning.

The 30/30 program began in mid 2008, so 2009 is the first full year we've been running it.

Judging from the number of guys getting laid in the 30/30 Club, this new method of learning is far faster and more effective than anything that has been used before. We have guys who have tried everything else out there and failed. But now they're getting laid since they joined 30/30.

I think every serious pickup company should have an online curriculum that students can use. Let's stop just throwing ebooks at people and hoping they'll sort it out. Let's start steering people towards a serious curriculum. Let's encourage them to commit to it and let's support them as they work through it.

If you look at my website, you can see that I offer lots of options. Ebooks, seminars, workshops, and the Pickup Mansion. That's what people want.

If you look closer, you'll notice that I'm trying to steer people towards a more committed way of learning. Every ebook can be upgraded to a 30/30 membership in an easy, inexpensive way.

Once you get inside the 30/30 Forum, you'll see that you're learning from guys who are truly getting laid using the material, not keyboard jockeys.

These developments are now proven to offer the student more real-life benefit than the old ways of doing things. My students are more committed and more successful than any other students out there.

The only drawback now?

Well the main drawback is that it's very hard to run these programs.

A number of pickup companies launched 12 month programs after the 30/30 Club started taking off. They even decided to use the exact same price as me. Almost all of them have been shut down now. 30/30 is getting the refugees from these failed 12 month programs.

What's the difference that causes some 12 month programs to fail?

It's simple.

If you create online coaches who actually get laid, they will give good advice, and the amount of success will multiply.

If you're teaching some shlock that doesn't get anyone laid, it will be immediately apparent by the lack of sex going on in your program and the lack of good advice on your forum.

The whole thing collapses if no one is getting laid. The whole thing multiplies if people are getting laid.

As far as the 30/30 Club, I knew going into it that it would fail miserably if guys weren't succeeding.

Furthermore, I WANTED it to fail if guys weren't succeeding. Why would I want to run a program that doesn't work?

It's survival of the fittest in the world of ideas. The 30/30 Club is an idea that survived because it works. The rest of the pack has been weeded out of existence.

As far as Pickup Mansion, it's currently being watched very closely by a lot of people. I've already had entrepreneur types submitting fake applications just so they can find out how it works. But none of them have had the balls to pull the trigger yet. No on wants to risk tens of thousands of dollars unless they are 100% sure they've got the goods. Think about it....if you started a pickup mansion and it didn't work, you'd be losing a TON of money.

So if you're looking for the next evolution in pickup technology, don't change that channel! Stay tuned to right here and we'll chat about this again at the end of 2010.

Let's hope the rest of the pack catches up in 2010.

If you're a student just catching on this now, you can apply for the 30/30 Club here and Pickup Mansion here.

-Brad

The Pickup Mansion Adventure, Part 1

Subject: The Pickup Mansion Adventure, Part 1

Hey guys

I know you may have heard I was doing something called Pickup Mansion. The idea on this was to get a bunch of guys in a house together and teach them pickup live, in person, for a full 12 months. Jake, and I thought this would create massive improvement and get these guys to the point where they'd have stellar game.

Now that the first year is almost over, I have to say that it's been even more powerful than I expected it to be.

One unexpected development is that one of these guy got so good, that's going to become a UDS coach next year. As you know, becoming a coach for my company is harder than it is anywhere else. The bar is really high, and I won't put anyone out there unless they have great game and great coaching skills. So the fact that this went from an AA laden newbie to coach-level talent in about a year is truly shocking to me.

I'm currently finalizing the group of students that will be coming into Pickup Mansion next year. The move in date is Feb 1st. The deadline for applications is Dec. 31st. If you are interested in moving in but you haven't yet applied, please apply. Right now at www.pickupmansion.com. If I find the right group of guys before Dec 31st, I will be deferring those applicants to a later date, so please apply right away if you want a room.

Now let's look at our superstar student, Nomad, and see what his development looked like.

Let's begin with a summary of Nomad's issues before beginning the program.

Back in Feb 2009, here's where he was at.

Nomad has approach anxiety on and off and was somewhat dependent on alcohol to help him through this. He was often leeching off the sets that other people opened.

He also had nice guy syndrome, neediness issues, and he would avoid physical escalation because he had fear of losing the girl.

When Nomad did succeed in seducing a girl, he would get put in the "boyfriend zone" right away. This led to major lifestyle problems and relationship management issues.

Finally, Nomad had irrational fears of large dance clubs and super hot girls. He considered the big clubs to be "scary" and he was putting way too much value on hot girls. This had completely sabotaged his chances of succeeding at the highest levels of Pickup.

____________________________________

Then Nomad moved to Pickup Mansion and we started attacking these issues head on.

I personally worked with Nomad on managing relationships and we were able to change his whole mentality and how women respond to him. Instead of immediately putting him in the "boyfriend zone," women were happy to have sex with him without pressuring him for a relationship.

Nomad also created an impressive skill set for himselt, the skill of phone sex. Nomad has used these skills to get laid many times, in situations that would have otherwise led to a flake out or a lame date.

In Nomad's own workds "My balls have become much bigger. I'm not scared of approaching any woman, and big/loud venues have no effect on me."

I believe this to be true since I've seen it with my own eyes. I've seen Nomad approach 10s, and even famous actresses without even a hint of fear. This guy has the calm coolness of a gunfighter now.

He has also become far more dominant from watching tons of demo sets from Jake and I.

The list of improvements goes on and on....and I don't want to keep you you reading a long blog post all day long, but I do want you to think about going for your dream.

If it's your dream to become an elite level of seducer, Pickup Mansion is the sure thing. If you're living in a house where everyone is learning from the best coaches in the world, you will have no choice but to become amazing at pickup.

If that's your dream, you should pull the trigger right now. Visit www.pickupmansion.com and start the process.

Questions? email me.

-Brad

The 7 Deadly Sins of Seduction

The 30/30 Forum is a highly secure forum, full of secret information and I do my mysterious voodoo of teaching inside this forum. I don't let anyone in unless they're signed up to the 30/30 club. I don't care to give any personal advice to people who aren't dedicated enough to commit to 12 months of learning. I've spent 6 years learning and teaching this, and giving my time to people who aren't dedicated is just annoying to me. I put my heart into every post on the 30/30 forum, so I want to be sure the people Im writing to are going to take action.

The best part is that the guys we have in 30/30 right now are AWESOME at taking action. They are HIGHLY committed to the learning process. Not only that, but they are getting laid like crazy. Every time I look at the forum there's a bunch of new lay reports.

But they don't always start out that way.

Here's a sneak peek inside the 30/30 forum.

We have a thread that's been going on for a while where we talk about "breaking the newbies." We use the process to get the students to GET REAL and LEARN SEDUCTION THE RIGHT WAY. Most people who join are completely confused in the beginning. This is something we can usually fix in the 1st month.

I'll start with Nomad's post and then add a few of my own-

______________________
Nomad wrote-

When developing any new skillset people will often ask "How long before I get good?" I find this Zen story to be a great reminder that I should enjoy the journey and appreciate each new lesson (I copied this from a random website)

It might be worth posting in Month 1 for the new 30/30 members (although it is a great reminder at any point during development.) Let me know what you think.

BALANCING EFFORT AND PATIENCE
There is a story about a young man in Japan who wanted to be the greatest martial artist of the land. He thought that to reach this goal, he must study with the best instructor, who lived many miles away.

One day he left home to go study with this great Zen teacher. After travelling for several days, he arrived at the school and was given an audience with the teacher. "What do you wish to learn from me?" the master asked.
"I want you to teach me your art and help me become one of the best martial artists in the country," the young man replied. "How long must I study?"
"Ten years at least," the master answered.
The guy thought, ten years is a lot of time. I want to get his done sooner than that. I don't have that much time. Certainly if I try harder I can complete this task quicker. So he asked the master, "What if I studied twice as hard as everyone else? How long would it take then?"
"Then it would take twenty years," replied the master.
The guy thought, 'That's even longer! I don't want to spend twenty years learning something. I've got other things to do with my life. Certainly if I tried really hard I could learn it much quicker'.
So the student asked again, "What if I practised day and night with all my effort, then how long would it take?"
"Thirty years," was the master's response.
The young student became confused and wondered why the master kept telling him it would take longer.
He asked the master "How is it that each time I say I will work harder, you tell me that it will take longer?"
"The answer is simple. With one eye focused on your destination, there is only one eye left with which to find the way," the master said.

(Another way of saying this is, "With half your attention on your goal, you only have the other half to focus on the work." Any endeavor takes effort, but it also takes patience. If we have one without the other, we get off balance. with only effort, we try and try but get frustrated when we do not see results as fast as we would like. Or we get burned out and tired very quickly. With only patience and no effort, we never really put our full attention to a task. We never give it the commitment we need. This is as true with school work as it is with a meditation practice as it is with sports. in the story, the master knew that the student had enough effort; what he needed was to balance that effort with patience.)

__________________________________________________________________________
Brad wrote-

Hey I want to talk more on this because there are a LOT of guys on this forum who are being very impatient and it is slowing their development.

I just answered a month 5 post from Royal, who wanted to "sail very smoothly from the opener through comfort and close" and learn club game.

Royal had 160 sets last month, tons of makeouts, and 2 full closes. Awesome effort. Good results also.

But even he is getting distracted by a few things.

Obviously, Club Game is in month 11. Royal is in month 5. There's a reason I put club game in month 11, and you guys should trust me on this one. Thats the right time to learn it.

"Sailing through the phases of seduction." We're getting a lot of questions on this lately.

I guess you guys have been told that there's a sequence to seduction and it's always the same phases. Nice idea, but it doesn't work that way.

Let's think about this.

I've fucked girls in a public restroom in under 3 minutes.
The next night I fuck a girl and it takes 4 hours and I have to win over all her friends, know tons of things about her...etc etc

Those 2 things are not the same thing. I've banged TONS of girls from cold approach, and I can tell you that this "sequence of phases" idea is a myth.

It's a very appealing myth, because it makes you think "if i just learn this one more thing, Ill get laid!" But that's not really how it works. You won't get consistent results until you first go through a massive period of growth and transformation. After you do that, you get laid in every possible sequence.

If you're trying to put some kind of sequence of phases together, there's a good chance you're also avoiding the self development that's supposed to be going on here in the 3030 club. You're looking for a shortcut, because you are in denial about what it takes to get good at seduction.

It takes a minimum of 12 months to get good. It's not likely you'll get good in less than 12 months. Accept it. You can't change it.

Stop looking for shortcuts.

All you're doing is making the learning go slower.

Sat nite I went to the Playboy Mansion with a bunch of Pickup Mansion guys and everyone pulled home a girl except 1 guy. We didn't do so by finding some shortcut. It didn't happen because we did 19 phases in the right order. It happened because we've been working our balls off on this for months and months. We've become the kind of people women are attracted to. We used to be losers. Now girls love us. We have become fundamentally different people.

That's what you are here for. We are trying to make a fundamental change in the person you are.

That's the only thing that works.

It takes time.

If you don't like that, you shouldn't be here.

If you want some shortcut, there's guys giving those away for free all over the internet. Don't you think everyone on mASF and TAF would be getting laid 20 times per month if that shortcut worked?

Here's what I want everyone reading this to do.

Look at what you're working on this month. Work on THAT. Don't work on anything else. Don't ask us "how long is this gonna take?" Don't look for shortcuts. Just follow the curriculum.

Look back on past months. Have you learned everything thoroughly? If not, go back and learn what you missed at the end of the month.

There will come a time when you've learned everything in 30/30. When that happens, you will get laid without having to think very hard. That will be very enjoyable for you. The reward is sweet. You will get laid with consistency. You will have more confidence in yourself.

You will be getting laid because YOU have CHANGED THE PERSON YOU ARE. You will have confidence in YOURSELF, not confidence in a system. Confidence in yourself is far more valuable.

Anyone can go back and fix the stuff they mixed. It's not always easy because the stuff you missed is probably the stuff that is hardest for you.

For example, Ray has been working his ass off on his game for a while, and he's finished with month 12 of 30/30. But, we talked the other day and he still has nice guy syndrome and needs his identity stronger. So Ray has to fix stuff from month 1. He started this stuff a year ago, but it is hard for him, so he has to work on it again now.

This is not something to be sad about, it's an opportunity to grow and improve.

It's not easy to learn 100% of what we teach here. For most guys, if you learn 75% of it, you'll get a lot of play in the future. But if there's stuff you're having problems with that is FUNDAMENTAL, like month 1 stuff, its not likely you'll get results. We will be here for you on the forum to help you work through this stuff, whether it's month 1 stuff or month 11 stuff.

Thanks for staying with it and being focused. It's very important that you continue to be focused and that you don't get distracted by impatience.

___________________________________________________

Here's another setback I'm noticing with some guys thats slowing their learning:

SOME GUYS ARE TRYING TO UNDERSTAND THE 30/30 TEACHING METHOD USING OTHER METHODS AS THE FRAMEWORK.

This is understandable. You've been to 4 other gurus, you still don't have the results you want, so you're here. Now you're trying to apply what 4 other gurus taught you to what you're learning here.

Well if they didn't get you the results you want, why are you still clinging to that information????

I just answered a James Spader post where he was looking for me to teach him a series of phases where you seduce women the same way every time.

Well I've been in the field for 5 years with naturals. Cumulatively, we've probably fucked over 1000 girls. I've been around enough to tell you it doesn't go the same way every time. If you try to make it go the same way every time, you're looking for a shortcut. We don't do shortcuts here. Shortcuts prevent you from getting laid.

James was waiting me to teach him some "next phase" and it's not gonna help him that he's waiting around for this.

Another guy I've been giving 1on1s to has been doing heavy rapport game cause he learned it from another guru. He's been in the friend zone and provider category every time, so I had to teach him something new. Now he's getting dates non stop and getting laid left and right.

Why? He's willing to let go of what he's been learning for the last 9 years!

He just sent me this email-

"You are the best damn teacher in PU, Hands Down!
I have seen it all for 9 years. I have got more results in 2 weeks than I have in 9 years from every other work shop , all other e-books from the best guys - PU101, David D, RSD/Tyler, Mystery and more.
Dude, this is so life changing that it is scary!"

Now here's the deal, he's been in it for 9 FUCKING YEARS!!!! He's seen it all.

All those people he's saying he studied with, I have no fucking clue what they teach. So Im not saying its wrong or it's bad or it doesn't work. What Im saying is this- if you try to put what im teaching in their framework, you end up being utterly confused. Thats what happened to James Spader.

A big part of what I'm trying to do here is DEFRAG THE MESS that you have become by studying a whole bunch of methods that don't work together at all. (see FORBIDDEN TRUTH)

Remember, this is a very new type of education. All of the technology is fairly primitive still. Before me, there was no one teaching seduction who had any kind of formal training or experience in teaching methodology.

I've been a social worker with at risk teens, mental health worker for people with schizophrenia, OCD, and depression. I've been a basketball coach, a guitar teacher, and now I'm teaching seduction. I've got a degree in how to teach people.

If you just hand people a method, and tell them to go do it the same every time, it may or may not work.

You've got to make a FUNDAMENTAL CHANGE in that person. That's what we're doing here. You will be a completely different person that you were at the beginning if you do everything we're telling you to do.

So if you want NLP, or 6 phases, or you want to remain a submissive nice guy and fuck a bunch of 4s and 5s, or if you're just sick of it all and you want to GO NATURAL cause you just hate it at this point.... then you shouldn't be here. You're just going to confuse the shit out of yourself by trying to put my method inside someone else's method.

Let it go.

If the other stuff didn't work for you, then let it go.

You're probably more confused than you were before you read your first ebook.

Just let it go.

Do the 30/30 club. You're here now. Maybe you're here for a reason.

Just do what it says every month.

Let the curriculum carry you. I'm teaching you a lot of things. Some of them are obvious. Other things Im teaching you are things that are hidden within the curriculum. So you will learn it, but you don't know you're learning it.

I know that seems like a weird trick, but that's part of what great teachers do.

However, it only works if you are truly OPEN to the learning process.

And if you're still stuck in what you were learning in 2007, you gotta let it go.
If you have a few cool things that work, then by all means keep them, but ditch the framework. If it was working for you, then you probably wouldn't be here.

_______________________________________________

We're about to get an influx of 30/30 newbies.

We've now been doing this long enough that we have an idea of how to "break in the newbies" and so i want all the online coaches to pay close attention to this thread.

When the new guys get here, let's really stress to them that they need to avoid the following pitfalls-

1. Being impatient with the learning process
2. Constantly asking "how long will it take to get good?" This is a huge distraction.
3. Clinging to old systems that obviously don't work for them
4. Looking for shortcuts (phases of seduction etc) in order to avoid personal growth
5. Trying to rush through the process instead of enjoying it
6. Refusing to follow the curriculum, trying to do the months out of order (sign of impatience).
7. Holding on to hatred of their last guru or system.

This last one is new to this thread so I'll tell you more about it.

We sometimes get guys who say "i hate my old routine based system so now i want to go natural!!" or "i hate my old natural game guru so now i want to do NLP!!!" The problem with this is that they start to view the 30/30 club as a reaction against another school of thought. Then their learning process is fucked, because it becomes part of their hatred and rebellion. They are not open to learning what we teach here, they are always comparing it to something else. This is rare, i'd say less than 10% of students, but it is something we must watch out for.

Ironically, the guys who get good the fastest are usually the guys who are brand new to this and haven't studied anything else. They are the most open to learning.

The bottom line is that the 30/30 club is completely unrelated to the other schools of thought. It was developed in isolation. There is little to no crossover. It cannot be characterized as "natural" or "scripted" or "direct" or any of the other common labels. It is intended to force a student to grow and change by any means necessary, and personal growth is the point. So if people come here looking for a step by step system for seducing one girl, this misses the point because they are ignoring the fact that they have to completely change themselves and what kind of person they are.

Do we teach systems for seduction? Yes sure. We teach 5 or 6 different ones. This is sort of a footnote tho....because by learning these 5 or 6 systems, all you are doing is aquiring the fundamentals and wisdom to eventually create your own confidence and a system that works for you.

Then you will pick up girls by having confidence in yourself, not confidence in a system. These two ideas are WAY DIFFERENT and you should think about that. If you are only able to pickup because of confidence in a system, your results will be very inconsistent and you will always feel dependent and like you are lacking something.

One of the biggest factors that affects your learning is how OPEN you are to the learning process and the information.

If we can help the new students steer clear of these 7 DEADLY SINS, they will learn much more.

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- Brad P.

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